I’ve given this post the above title so that, in future, I should be able to search Gruts for the phrase ‘that word I can never remember’ to remind me what it is. Clever, huh?

I’ve got a total mental block when it comes to one particular word. I know exactly what it means, and I know exactly how to use it in a sentence, but can I remember the bloody word? No I bloody well can’t.

“What’s that word I can never remember?” I asked Jen last night.

“Which word?”

“Exactly! The one I can’t remember. The one they use when they’re bunching the same types of people together on maps and stuff, based on their income or religion or anything like that.”

“Oh, you mean”…

Christ, I’ve forgotten it again. Jen did tell me. She knew right away what I was on about. When she told me the word, I explained how I have a little mnemonic for it—I think of myself showing someone else a diagram—but it’s a totally crap mnemonic, because it never helps me to remember the bloody word. Hang on, I’m going to have to ask Jen again…

Demographics, that’s it! Demo-graphics: show someone a diagram, geddit?

Demographics, demographics, demographics! Easy-peasy Lemon Squezy™! Demographics!

After Jen had reminded me of the word demographics—last night, I mean, not just now—I explained that it was one of those words I have never been able to assimilate into my… And then I got a mental block on the word vocabulary.

Couldn’t remember the word vocabulary. How ironic is that?