I took some shoes to be re-heeled this week. The receipt I was given proclaimed:
IF SHOES ARE GOOD ENOUGH TO WEAR
THEY'RE GOOD ENOUGH TO REPAIR
Not the snappiest of mottos maybe, but at least they were giving it a go.
Then I got to thinking: Richard, you're a bit of an expert when it comes to thinking up clever marketing taglines. If you owned a shoe-repair business, what tagline would you use?
An excellent and typically perceptive question, if I might say so, raising as it does the opportunity for all sorts of puns of a shoe-related nature. Here's what I came up with:
- Poorly shoes? We'll soon heel them
- We'll save your sole
- We'll nail your problem
- We're at it hammer and tongues
- Professional to the last (geddit?)
- It won't awl end in tears
- Rushing in where others fear to tread
- Our competitors are all cobblers
- Dirty Harry says, "Our soles are for personnel"
- Never knowingly under-soled (Ouch! That's the one, I reckon.)
What? You think you could do any better? Suggestions in the comments section below, please.