Apostrophe catastrophe

Conversation with Jen as we approached Elland last week:

R: Did you see that sign just then? ‘Butty's R Us’. That was Butty, apostrophe, S! Outrageous!
J: …Whereas, you have no problems at all with the rest of the sign?

By Richard Carter

A fat, bearded chap with a Charles Darwin fixation.

One comment

  1. I worked in the sign trade for many year's and was constantly coming across artwork's featuring this phenomenon.
    They called it the baker's apostrophe.
    The crux of the biscuit maybe?

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