Apostrophe catastrophe Conversation with Jen as we approached Elland last week: R: Did you see that sign just then? ‘Butty's R Us’. That was Butty, apostrophe, S! Outrageous! J: …Whereas, you have no problems at all with the rest of the sign? Richard Carter A fat, bearded chap with a Charles Darwin fixation. View all of Richard Carter's posts.