Book review: ‘The Practice’ by Seth Godin

’The Practice’ by Seth Godin

Ironically, given its subtitle, this book shipped too soon. It contains interesting, occasionally thought-provoking fragments, but the whole book reads like a bunch of bullet points with the bullets removed.

My three-bullet-point summary:

  • Creativity is about iterated processes, not outcomes: iterate the process and the outcomes will follow.
  • Don’t wait for the creative muse; go through the next iteration of the process (whether you feel like it or not): it’s your job!
  • You can’t satisfy everyone, so forget about those who aren’t interested in your stuff.

Underwhelming.

Note: I will receive a small referral fee if you buy this book via one of the above links.
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Richard Carter

A fat, bearded chap with a Charles Darwin fixation.

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