Never choose a tagline which rhymes with blunder:
BBC: London 2012: Isles of Wonder is Olympic ceremony theme
London 2012's Olympic opening ceremony is to be called Isles of Wonder, organisers have revealed.
Rule 1 of Marketing
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It also rhymes with chunder. Well, spending £27m on the opening alone certainly makes me feel sick. What a criminal waste of money.
I thought rule 1 was: Never choose a logo that looks like Lisa Simpson studying Latin.
That's rule zero. It's a bit like the Laws of Thermodynamics.