It’s often said, if you’re a would-be movie-maker, you need an elevator pitch ready for deployment, just in case, in the classic eponymous example, you happen to find yourself sharing an elevator with a big-time movie producer. The idea is, you should be able to pitch the concept of your movie to your captive audience before the elevator doors open.
I suppose the elevator pitch for Star Trek II: the Wrath of Khan would have been something along the lines of ‘A submarine movie in space’. And Master and Commander: The Far Side of the World’s elevator pitch would have been something like ‘A submarine movie on sailing ships’. And Duel’s elevator pitch would have been ‘A submarine movie with a lorry and a car’. (It’s an established fact that there is no such thing as a bad submarine movie.)
Jen and I watched Thor Ragnarok last weekend. I’m not a fan of the previous Thor films, but this one was entertaining enough, and didn’t totally disappear up its own mythology.
Then I got to thinking, how would I have pitched Thor Ranarok to a big-time movie mogul? What’s the one thing that would make anyone want to go and see the film?
And then I realised the answer was a total no-brainier…
What’s not to like?