BBC: Lib Dems unveil election slogan
The Liberal Democrats will present themselves as "the real alternative" in the forthcoming general election campaign, Charles Kennedy has said.
The real alternative isn't a slogan; it's a crossword clue!
As any cryptic cruciverbalist knows, when you see the word alternative, you should immediately look for an anagram of the word(s) preceding it. And what is an anagram of the words the real? That's right:
I can see what you're up to, Charles, you old perv. Clever of you to go after the Tory vote like that.