From an advertisement on the back of the latest London Review of Books (my butler reads it):
P O R T
Port is a global quarterly men's magazine which merges style with thoughtful, intelligent content…
Elegant and informed, Port magazine is an independent haven where the love of pleasure and the love of unbiased knowledge go hand in hand…
Looks as if Gruts might finally have some competition!
Bring it on, boys!
(They're sticking with the dead-tree business model. They don't stand a chance.)