Carter cleverly weaves in science at every opportunity, whether it’s inspired by direct observations of birds and animals and plants […] or spinning off from a trig point onto the geometric methods of surveying through history all the way up to GPS. […] All in all, this is probably best described as a great ramble on the moor with an expert guide. […] It’s a wuthering wonder.
—Brian Clegg, popular science author and communicator, Popular Science Books
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As in tintintin, I presume (for non-Yorkshire residents, "It isn't in the tin").
Tintin! As the Yorkshire actress said to the bishop