Compare and contrast:
Guardian (10-Dec-2014): Marmalade: Paddington’s favourite conserve makes a comeback
The success of the Paddington movie is good news for marmalade: sales are up, more of us are making our own and a new generation is even drinking the stuff.
Guardian (24-Feb-2017): Marmalade in decline as Paddington struggles to lift sales
2014 film brought only a slight boost to the bear’s favourite spread, which is now mainly the preserve of older people.