I think we can all agree, home entertainment has improved dramatically in recent years. Not only do we no longer have to wait at least five bloody years to be able to buy our own personal copies of the latest films, but we can now watch them on high-definition, wide-screen tellies. Indeed, those of us with more than two ears can enjoy these films in multi-speaker surround-sound. And there's even microwaveable popcorn. What's not to like? (Apart from microwaveable popcorn, I mean.)

But I'm beginning to think we might be taking this ‘home cinema’ concept a bit too far. Nowadays, presumably to add to the authentic cinematic experience, we are expected to sit through half an hour of advertisements and trailers before the main feature begins.

Which is why I have just invented the SATSASTSM button. It looks like this:

The SATSASTSM button—or, to give it its full name, the Skip All The Shite And Show The Sodding Movie button—is a special button on your remote control that, as the name implies, skips all the shite and shows you the sodding movie straight away. How brilliantly simple is that? I'm frankly amazed nobody has thought of this before.

There aren't actually any remote controls featuring a SATSASTSM button at the moment, but, for the benefit of all movie buffs out there, I hereby waive all rights to my invention and make it freely available to any and all manufacturers wishing to avail themselves of such an essential killer feature.

You can thank me later.