Viral marketing

Typically, my tweets on Twitter receive around 0–1 replies, 0–2 ‘Likes’, and 0–1 ‘Retweets’. Then, last night, I tweeted the following:

Hey, @BorisJohnson, just wondering… Have you fired Dominic Cummings yet?

— Friends of Darwin - @richardcarter@mastodon.org.uk (@friendsofdarwin) June 6, 2020

If only I’d thought to include a shameless plug for my book at the same time!

Schoolboy error.