Every Friday (pretty much) for the past 300 six years, I’ve tweeted a link to a YouTube video of a musical masterpiece by The Fall, thoughtfully labelled with the hashtags #FallFriday and #waa! This morning, this happened… That would be Paul Hanley from out of The Fall. In yer face, Tanita Tikaram! Social media is/are…

Viral marketing

Typically, my tweets on Twitter receive around 0–1 replies, 0–2 ‘Likes’, and 0–1 ‘Retweets’. Then, last night, I tweeted the following: If only I’d thought to include a shameless plug for my book at the same time! Schoolboy error.