Me: … And I'd like some cheddar, please.
Girl: What type of cheddar would you like?
Me: Have you got any of that stuff with the orange skin?
Girl: We've got some with red skin: Godminster.
Me: Sorry, that's right, red skin… For some bizarre reason, I was thinking of Dale Winton.
[FX: Loud WOOOOOSH! noise, as joke passes right over girl's head.]
Actually, come to think of it, Dale Winton would be quite a good name for a cheese.