Unpukka Cwistmas fakewy

It was 17.5°C in Hebden Bridge on Friday afternoon. I know, because I checked on my car's thermometer. The reason I checked was that the centre of town was covered in snow.

But it turned out that it wasn't snow; it was fake snow. Jamie Oliver was in town filming a Christmas ad for Sainsbury's.

So, when you see the ad, I want you to shout at the telly, "THAT'S NOT REAL SNOW! I KNOW FOR A FACT: I READ IT ON GRUTS!"

My farmer friend and her friend popped into Hebden Bridge shortly after the filming had finished. "What's that dreadful smell?" she asked.

Jamie Oliver's cooking, apparently.

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