Did a double-take in Sainsbury’s earlier in the week:

…it made my day.

Viral marketing

Typically, my tweets on Twitter receive around 0–1 replies, 0–2 ‘Likes’, and 0–1 ‘Retweets’. Then, last night, I tweeted the following:

If only I’d thought to include a shameless plug for my book at the same time!

Schoolboy error.