It’s often said, if you’re a would-be movie-maker, you need an elevator pitch ready for deployment, just in case, in the classic eponymous example, you happen to find yourself sharing an elevator with a big-time movie producer. The idea is, you should be able to pitch the concept of your movie to your captive audience before the elevator doors open.
It’s claimed the elevator pitch for Aardman Films’ Chicken Run was ‘The Great Escape with chickens’. Sold!
I suppose the elevator pitch for Star Trek II: the Wrath of Khan would have been something along the lines of ‘A submarine movie in space’. And Master and Commander: The Far Side of the World’s elevator pitch would have been something like ‘A submarine movie on sailing ships’. And Duel’s elevator pitch would have been ‘A submarine movie with a lorry and a car’. (It’s an established fact that there is no such thing as a bad submarine movie.)
Jen and I watched Thor Ragnarok last weekend. I’m not a fan of the previous Thor films, but this one was entertaining enough, and didn’t totally disappear up its own mythology.
Then I got to thinking, how would I have pitched Thor Ranarok to a big-time movie mogul? What’s the one thing that would make anyone want to go and see the film?
And then I realised the answer was a total no-brainier…
Thor Ragnarok: ‘Cate Blanchett with antlers!’
What’s not to like?
